Rocío Lower is the director of digital and content strategy at the Bezos Earth Fund. In this role, she leads the strategy, production, and execution of content that drives engagement and amplifies our impact across the Earth Fund's digital channels, including social media, website, and email.
Before joining the Earth Fund team, Rocío served as the senior manager for digital marketing and content at World Resources Institute, where she implemented a data-driven approach to the organization's digital efforts. By combining her strategic and tactical expertise in content marketing, paid media, SEO, email marketing, and organic social activities, she collaborated closely with program staff to deliver on-brand content to WRI audiences, furthering organizational priorities.
Prior to joining WRI, Rocío worked for nearly six years managing the National Park Foundation's digital communications. In this position, she set the strategy for and executed the organization's presence across social media platforms and the development of engaging content from blogs, to videos, to live social activations with influencers.
Rocío's passion for conservation is rooted in her experience growing up abroad, including the nine years she spent in Brazil. Her background as a third-culture kid nurtured a fluency in interpersonal and intercultural communications.
Rocío holds a master's degree in public relations from the S.I. Newhouse School of Public Communications at Syracuse University and a bachelor's degree in international studies from The Ohio State University.